Marketing without data is like driving without a map—you won’t know where you’re headed or how to adjust course. Tracking the right metrics ensures your efforts are effective, your budget is well-spent, and your enrollment goals are met. Here are the 10 most important metrics every higher ed marketing team should monitor.

Organic traffic is one of the most cost-effective ways to attract prospective students. However, many higher ed programs rely too heavily on paid ads, missing opportunities to grow their audience through search engine optimization. Here are 7 ways to boost your organic traffic without spending a dime on ads.

Graduate programs are more competitive than ever, and students are increasingly turning to search engines to find the right fit. If your program isn’t showing up on Google, you’re missing out on valuable opportunities to connect with prospective students. Here’s why SEO is essential for graduate enrollment and how it can support your marketing goals.